discover aveda

aveda: connecting beauty, environment and well-being.


the art and science of pure flower and plant essences is the core of aveda. our beauty products are alive with the life force of plants, and contain pure essential oils. our solutions are so powerful we call them purescriptions™. while we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. our professional network shares our commitment. ever since a hairdresser founded aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.


Aveda’s roots are planted in Ayurveda, the ancient east-Indian art of healing, which takes a holistic approach to life and wellness, with a focus on cultivating balance.


acting responsibly

Pioneer in the use of 100% post-consumer recycled PET packaging

1st beauty company to manufacture with 100% certified wind energy

1st privately owned company to sign the Ceres Principles in 1989

Raising funds for environmental causes through our Earth Month campaigns


Nature is the best beauty artist of all

At Aveda, our goal is to ensure our products will benefit our guests through exceptional performance, while we deliver our continued promise of environmental and social responsibility.

Partners with local indigenous communities